Hi, I am YuchenI’m a Design Strategist and Graphic Recorder based in New York.
I turn messy, complex conversations into clear, engaging visual frameworks. Spanning spatial architecture, design strategy, and real-time graphic recording, I help leaders step back, see the big picture, and sketch out where to go next.
SKILLS
Core CapabilitiesExperience Strategy & Workshop Design
Designing high-impact immersion sprints, co-creation sessions, and alignment workshops. Translating complex organizational vision into human-centered strategy, actionable roadmaps, and scalable frameworks.
Live Graphic Recording & Visual Mapping
Synthesizing real-time enterprise conversations, ecosystem dynamics, and complex systems into intuitive visual maps. Turning abstract dialogue into immediate visual clarity and shared team alignment.
Spatial & Hybrid Experience Architecture
Applying an international architecture background to design physical, digital, and hybrid environments. Optimizing how spaces, systems, and human interactions intersect to drive collaboration.
Leadership & Stakeholder Alignment
Bridging technical, business, and design perspectives on large-scale international projects. Guiding multi-disciplinary teams through complexity to deliver impactful, end-to-end solutions.
PORTFOLIO
Featured ProjectsGRAPHIC RECORDING
Pain points
Friction in user navigation and lack of direct online booking capabilities.
Constraints
Must adhere to existing brand identity and be easy to maintain with minimal staff resources.
Pain points
High friction in researching, organizing, and selecting architectural materials.
Constraints
Tight project timeline with minimal buffer for testing and iteration.
Pain points
Missing core collaborative features needed for modern team workflows.
Constraints
Strict requirement to align with established visual branding and component libraries.
Pain points
Highly restricted floor area for operational bakery needs.
Constraints
Strict historical preservation guidelines for the exterior facade and interior brick walls.
Pain points
Tight gross floor area relative to high target unit count.
Constraints
Strict local zoning codes and high stakeholder yield expectations.
Pain points
Highly complex, multi-layered hotel amenity and guestroom program.
Constraints
Rigid site footprint boundaries dictated by local lot coverage and open-space ratio regulations.
TESTIMONIALS
What People Are Saying About MeLaney Hsieh
Founder of Freedom Sojourn
Working with Yuchen was a great experience! I’m so impressed by his enthusiasm in working on my project from thorough research, coming up with awesome ideas to final project delivery.
What he did for me was above and beyond, and surpassed my expectations. I highly recommend him as a designer and trust him for any of our future works.
Lester Yu
Senior Associate Principal of KPF
Yuchen is the trifecta of reliability, thoughtfulness and efficiency - with an eye for sensual and sensible design to boot. I love working with Yu-Chen! His skills have pulled me through many deadlines and projects in the 5 years I’ve collaborated with him and would be thrilled to work with him again should the opportunity arise.
NICE TO MEET YOU
A little bit about me...My path in design hasn't been a straight line, and I love it that way.
I spent over ten years leading cross-functional teams on large-scale international architectural projects. Working at that scale taught me how physical spaces, human interactions, and complex systems shape the way people collaborate.
Wanting to dive deeper into human-centered strategy, I pivoted into experience strategy and design. Today, I combine my architectural and design-thinking background with real-time graphic recording and workshop facilitation. Whether I'm standing at a whiteboard visual-mapping an enterprise ecosystem live during an immersion sprint or architecting a hybrid spatial experience, my goal is always the same:
Illustrating clarity, driving alignment, and shaping actionable solutions.
